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WME Fights Deepfakes With New Tech

The very fabric of truth and illusion seems to be disintegrating before our eyes. As artificial intelligence advances at an alarming pace, so too does its potential for misuse. We find ourselves in an era where seeing is no longer believing, where technology can conjure up images and videos so realistic, it challenges our perception of what’s real. The Rise of Deepfakes and the Fight for Control The entertainment industry, always a bellwether for cultural shifts, is grappling with this new reality head-on. The recent proliferation of AI-generated deepfakes, particularly the disturbing case involving Taylor Swift, underscores the urgency for proactive measures. This new technology is a double-edged sword. While it offers incredible creative possibilities, it also opens the door for malicious actors to manipulate reality and inflict harm. The potential for reputational damage, fraud, and the erosion of trust is very real. A Glimmer of Hope: Combating Deepfakes with Technology

Roblox's New Resellable Digital Items: How They Differ from NFTs and What It Means for Digital Ownership

As an Ethereum expert, I have been following the rise of NFTs closely, and it comes as no surprise to me that other industries are looking to emulate their success. Roblox, the popular online gaming platform, has recently added a new class of wearable virtual goods that can be sold in limited quantities by third-party creators. While these items may resemble NFTs in some ways, they are not actually NFTs. In this article, I’ll discuss the key differences between Roblox’s new items and NFTs and why this matters for the future of digital ownership and value exchange.

Not All Rare Digital Items are NFTs

Roblox’s new digital items are called “limiteds” and are issued in limited quantities. They can be resold by third-party creators, with the original creator receiving a percentage of the sale. These limiteds are similar to NFTs in that they are rare and can be resold, but they lack some of the key features that make NFTs so revolutionary.

Limiteds Lack the Benefits of NFTs

While Roblox’s limiteds may be resellable and enforce creator royalties, they lack some of the key benefits of NFTs, including:

  • Unique ownership: NFTs are unique and verifiable, thanks to their blockchain-based nature. Each NFT represents a one-of-a-kind asset that can be bought, sold, and traded with full transparency and authenticity. Limiteds, on the other hand, are not unique and can be replicated infinitely.

  • Interoperability: NFTs are interoperable, meaning they can be used across different platforms and ecosystems. This means that NFT owners have more flexibility and control over their assets. Limiteds, on the other hand, are tied to the Roblox platform and cannot be used outside of it.

  • Programmability: NFTs are programmable, meaning they can have certain conditions attached to them, such as royalties or revenue-sharing agreements. These conditions are automatically enforced by the blockchain, ensuring that creators receive the appropriate compensation. Limiteds, on the other hand, rely on third-party enforcement and may not be as reliable or secure.

The Future of Digital Ownership

Roblox’s limiteds may not be NFTs, but they do represent a step towards a more decentralized and transparent future for digital ownership. As more industries and platforms explore the potential of blockchain technology and NFTs, we can expect to see new models emerge that offer even more benefits and value for creators and consumers alike.

In the meantime, it’s important to understand the key differences between limiteds and NFTs and to approach each asset with a critical eye. As with any new technology or asset class, there are risks and uncertainties to consider. However, I believe that the potential benefits of NFTs and blockchain-based ownership are too great to ignore, and I look forward to seeing how they continue to evolve and shape the digital landscape.


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