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Stepn x Adidas Genesis Sneakers: A New Era in Fitness

The Stepn x Adidas Genesis Sneakers Collection: A Revolutionary Partnership The fusion of the digital and physical worlds is more than a trend; it is a burgeoning reality. The recent collaboration between Stepn and Adidas exemplifies this transformative shift. With the launch of the Genesis Sneakers collection, both companies are poised to redefine the boundaries of fitness, fashion, and technology in lifestyle rewards. This partnership is not only groundbreaking but also sets the stage for future innovations in the ever-evolving landscape of fitness applications and digital assets. A New Era of Phygital Experiences Stepn, a pioneering move-to-earn FitTech app, has taken a bold leap by teaming up with a global powerhouse like Adidas. This collaboration signifies a pivotal moment in the fitness and lifestyle sector, as highlighted by Stepn CEO Shiti Manghani: Phygital Partnership : The merging of physical and digital assets marks a new direction for lifestyle rewards. Enhanced...

FTX's Shocking Sponsorship Deals Exposed: Riot Games and TSM Promised Millions in Esports Agreements

that he spent hours playing it. The revelation of these sponsorship deals sheds light on the extent of FTX's involvement in the esports industry and the significant financial commitments they made. It also raises questions about the impact of FTX's collapse on these sponsorship agreements and whether the promised funds were ever paid out.

FTX's Sponsorship Deals with Riot Games and TSM

According to documents presented in the Sam Bankman Fried legal trial, FTX had signed several high-value sponsorship deals, including agreements with League of Legends developer Riot Games and esports organization TSM. The details of these deals were revealed as part of the criminal trial proceedings against Sam Bankman Fried, who is facing charges of wire fraud, securities fraud, and money laundering.

Riot Games' League Championship Series (LCS) Sponsorship

One of FTX's major sponsorship deals was with Riot Games' League Championship Series (LCS), the premier esports competition for League of Legends. The documents revealed that FTX had committed to pay Riot nearly $100 million as part of a seven-year deal that would automatically renew in 2028 unless disputed by either party. The breakdown of the payments showed that Riot was to receive $4 million in 2021, $12.5 million in 2022, and approximately $12.8 million this year. The agreement also included annual recurring payments until the close of the deal.

TSM Sponsorship under FTX Trading and FTX US Labels

FTX's sponsorship deal with TSM, another prominent esports organization, was even more substantial. The documents indicated that FTX had promised TSM over $136.5 million under the "FTX Trading" label and an additional $73.5 million under the "FTX US" label. This ten-year deal, totaling $210 million, was announced in June 2021. The breakdown of the payments showed that TSM was owed about $10.8 million in 2021, $15.37 million in 2022, and another $16.6 million this year.

Unresolved Questions and Impact of FTX's Collapse

Although the details of these sponsorship deals have come to light, it remains unclear how much of the promised funds were actually paid out to Riot Games and TSM before FTX's collapse in November 2022. The documents presented in the trial did not provide information on the payment status of these deals. Decrypt has reached out to Riot Games and TSM for comment to confirm the amount of funds promised and whether they were ultimately paid before FTX's demise, but they have not yet responded.

EthDan's Take

The revelation of FTX's sponsorship deals with Riot Games and TSM highlights the significant financial commitments made by the now-defunct crypto exchange. These deals, totaling hundreds of millions of dollars, demonstrate FTX's ambitions in the esports industry and their willingness to invest heavily in partnerships with major players. However, the lack of information regarding the payment status of these deals raises questions about the impact of FTX's collapse on these sponsorship agreements. It remains to be seen how much of the promised funds were actually paid out before FTX's downfall and how the collapse of the exchange may have affected the esports organizations involved.

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