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Stepn x Adidas Genesis Sneakers: A New Era in Fitness

The Stepn x Adidas Genesis Sneakers Collection: A Revolutionary Partnership The fusion of the digital and physical worlds is more than a trend; it is a burgeoning reality. The recent collaboration between Stepn and Adidas exemplifies this transformative shift. With the launch of the Genesis Sneakers collection, both companies are poised to redefine the boundaries of fitness, fashion, and technology in lifestyle rewards. This partnership is not only groundbreaking but also sets the stage for future innovations in the ever-evolving landscape of fitness applications and digital assets. A New Era of Phygital Experiences Stepn, a pioneering move-to-earn FitTech app, has taken a bold leap by teaming up with a global powerhouse like Adidas. This collaboration signifies a pivotal moment in the fitness and lifestyle sector, as highlighted by Stepn CEO Shiti Manghani: Phygital Partnership : The merging of physical and digital assets marks a new direction for lifestyle rewards. Enhanced...

UBS Asset Management Launches Live Pilot Program for Tokenized Money Market Fund on Ethereum

UBS Asset Management is making significant strides in the world of tokenization with its live pilot program of a tokenized Variable Capital Company (VCC) fund on the Ethereum blockchain. This initiative is part of UBS Asset Management's broader strategy to leverage blockchain technology for enhanced fund issuance and distribution. By partnering with traditional financial institutions and fintech providers, UBS aims to improve market liquidity and market access for clients. This move follows UBS's previous success in tokenization, including the issuance of a $50 million tokenized fixed rate note and the origination of $200 million of fully digital structured notes.

Key Points: - UBS Asset Management is launching a live pilot program of a tokenized Variable Capital Company (VCC) fund on the Ethereum blockchain. - This initiative is part of UBS's broader strategy to leverage blockchain technology for enhanced fund issuance and distribution. - UBS aims to improve market liquidity and market access for clients by partnering with traditional financial institutions and fintech providers. - UBS has previously found success in tokenization, including the issuance of a $50 million tokenized fixed rate note and the origination of $200 million of fully digital structured notes.

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