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Stepn x Adidas Genesis Sneakers: A New Era in Fitness

The Stepn x Adidas Genesis Sneakers Collection: A Revolutionary Partnership The fusion of the digital and physical worlds is more than a trend; it is a burgeoning reality. The recent collaboration between Stepn and Adidas exemplifies this transformative shift. With the launch of the Genesis Sneakers collection, both companies are poised to redefine the boundaries of fitness, fashion, and technology in lifestyle rewards. This partnership is not only groundbreaking but also sets the stage for future innovations in the ever-evolving landscape of fitness applications and digital assets. A New Era of Phygital Experiences Stepn, a pioneering move-to-earn FitTech app, has taken a bold leap by teaming up with a global powerhouse like Adidas. This collaboration signifies a pivotal moment in the fitness and lifestyle sector, as highlighted by Stepn CEO Shiti Manghani: Phygital Partnership : The merging of physical and digital assets marks a new direction for lifestyle rewards. Enhanced...

VanEck Launches Ethereum Strategy ETF on CBOE: A New Era for ETH Investors

Investment management firm VanEck has announced that its Ethereum Strategy ETF, which will trade under the ticker EFUT, is set to begin trading on October 2nd. The ETF will focus on investing in ether futures contracts and will not have any direct exposure to ETH itself. Instead, it will offer exposure to cash-settled ETH futures contracts traded on regulated commodities exchanges. VanEck is also highlighting the benefits of the product's C Corp structure, which includes tax advantages for long-term investors compared to registered investment company structures. In addition, VanEck has been promoting the launch of the ETH spot ETF on its social media platforms, with themed TV commercials. The firm has also announced its intention to donate 10% of all profits from the ETF to Ethereum core developers over the next decade. Meanwhile, Bitwise Asset Management has confirmed that trading for its two Ether futures ETFs will also begin on October 2nd, giving investors access to ETH futures trading on the Chicago Mercantile Exchange.

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