Bandai Namco, the renowned Japanese game publisher, is embracing the potential of blockchain technology in the gaming industry. In an interview with Decrypt at the Esports and Gaming Business Summit in Las Vegas, Karim Farghaly, Bandai Namco's SVP of Corporate Development, shared the studio's perspective on blockchain's role in video games and their exploration of the crypto world. Farghaly, who has been with Bandai Namco's American division for over eight years, revealed that the publisher is actively researching how blockchain integrations can be incorporated into its mobile-focused business model.
Exploring Web3 Infrastructure
Bandai Namco has been internally delving into the research of Web3 infrastructure and its potential applications in the gaming industry. Farghaly mentioned that he closely collaborates with a team in Tokyo through the corporate planning department, which contemplates the differences between the Western market and the Asian market when it comes to Web3. He expressed his belief that Web3 has less backlash among gamers in Asia compared to the West, and consequently, he foresees Asia being the region where the first successful Web3 and crypto games will gain significant traction.
Asia's Advantage in Blockchain Gaming
Farghaly highlighted the fact that Asia has witnessed a surge in blockchain gaming activity, with a greater number of large publishers in Japan and Korea actively developing blockchain games compared to the western world. He attributed this to the relatively lower stigma surrounding blockchain games in Asia. The region's gaming community has shown a greater acceptance and enthusiasm for these games, leading to more vibrant activity in the market. However, Farghaly acknowledged that Bandai Namco faces challenges due to the general backlash against Web3 in the West. He expressed surprise at this, as he knows that other major intellectual properties, such as Sega, are also exploring the Web3 space.
Collaboration with Double Jump Tokyo
Similar to Sega, Bandai Namco has partnered with Double Jump Tokyo, a blockchain firm, to develop blockchain games. This collaboration demonstrates Bandai Namco's commitment to exploring the potential of blockchain technology in gaming and leveraging the expertise of industry leaders in this emerging field.
As Bandai Namco continues to research and develop in the mobile blockchain gaming sector, it is clear that the studio recognizes the significant opportunities presented by Web3 and crypto games. With a focus on the Asian market, where there is a more favorable environment for blockchain games, Bandai Namco aims to position itself at the forefront of this exciting and evolving gaming landscape.
Comments
Post a Comment