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Stepn x Adidas Genesis Sneakers: A New Era in Fitness

The Stepn x Adidas Genesis Sneakers Collection: A Revolutionary Partnership The fusion of the digital and physical worlds is more than a trend; it is a burgeoning reality. The recent collaboration between Stepn and Adidas exemplifies this transformative shift. With the launch of the Genesis Sneakers collection, both companies are poised to redefine the boundaries of fitness, fashion, and technology in lifestyle rewards. This partnership is not only groundbreaking but also sets the stage for future innovations in the ever-evolving landscape of fitness applications and digital assets. A New Era of Phygital Experiences Stepn, a pioneering move-to-earn FitTech app, has taken a bold leap by teaming up with a global powerhouse like Adidas. This collaboration signifies a pivotal moment in the fitness and lifestyle sector, as highlighted by Stepn CEO Shiti Manghani: Phygital Partnership : The merging of physical and digital assets marks a new direction for lifestyle rewards. Enhanced...
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Produced by Daniel Aharonoff & Mogul Media AI

# Future Fashion Summit: Exploring the Intersection of Digital and Physical Craftsmanship

The second Future Fashion Summit recently took place in Paris, bringing together luxury fashion houses and digital brands in a series of curated events. The summit aimed to explore the intersection of digital and physical craftsmanship in the fashion industry and how they can complement each other. The panels and fireside chat delved into various topics, including the democratization of fashion through technology, the use of technology for customer relationship management, and the transition from mobile devices to wearables. Industry leaders such as Dior Innovation Manager Shreya Tyagi and Lucien Pages, founder of a prominent PR agency, shared their insights on the subject. Geoffrey Perez, global head of luxury at Snapchat maker Snap, also discussed the shift towards wearables and the company's focus on augmented reality (AR). Overall, the summit provided valuable discussions and perspectives on the future of fashion and technology integration.

  • The Future Fashion Summit in Paris aimed to connect luxury fashion houses with digital brands and explore the relationship between digital and physical craftsmanship in the industry.
  • The panels and fireside chat discussed various topics, including the democratization of fashion through technology and the use of technology for customer relationship management.
  • Dior Innovation Manager Shreya Tyagi highlighted the use of augmented reality (AR) in fashion, citing Dior's Prefall 2023 show in Mumbai which featured an AR experience.
  • Lucien Pages, founder of a prominent PR agency, emphasized the role of technology in enhancing the physical fashion show experience and engaging a wider audience.
  • Geoffrey Perez, global head of luxury at Snapchat maker Snap, discussed the shift towards wearables and Snap's focus on AR as a human-centric way of accessing technology.
  • The Future Fashion Summit provided valuable insights and perspectives on the integration of technology and fashion, setting the stage for future innovations in the industry.
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