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WME Fights Deepfakes With New Tech

The very fabric of truth and illusion seems to be disintegrating before our eyes. As artificial intelligence advances at an alarming pace, so too does its potential for misuse. We find ourselves in an era where seeing is no longer believing, where technology can conjure up images and videos so realistic, it challenges our perception of what’s real. The Rise of Deepfakes and the Fight for Control The entertainment industry, always a bellwether for cultural shifts, is grappling with this new reality head-on. The recent proliferation of AI-generated deepfakes, particularly the disturbing case involving Taylor Swift, underscores the urgency for proactive measures. This new technology is a double-edged sword. While it offers incredible creative possibilities, it also opens the door for malicious actors to manipulate reality and inflict harm. The potential for reputational damage, fraud, and the erosion of trust is very real. A Glimmer of Hope: Combating Deepfakes with Technology

Animoca Brands Partners with Ubisoft for NFT Game Champions Tactics: Grimoria Chronicles in Web3 Frequent Player Program

Animoca Brands, a leading crypto gaming company, has announced its partnership with Ubisoft's Strategic Innovation Lab to include Ubisoft's upcoming NFT game, Champions Tactics: Grimoria Chronicles, in its Web3 Frequent Player Program. This collaboration will be a part of Animoca's NFT Membership project called Mocaverse, where Moca ID owners can earn Realm Points by completing various participation-based tasks.

The inclusion of Ubisoft's game in Animoca's Frequent Player Program is an exciting development for both companies. By tapping into the Mocaverse program and incentives, Ubisoft aims to drive awareness and facilitate user onboarding for Champions Tactics. Animoca Brands, on the other hand, is thrilled to partner with Ubisoft's Strategic Innovation Lab and leverage their game to enhance its NFT ecosystem.

Moca IDs, which are blockchain-based identifiers, are used across Animoca Brands' portfolio of games and crypto projects. However, Moca IDs will be limited, and only Mocaverse NFT holders are guaranteed an ID, as stated in an Animoca blog post. Fans who do not hold Mocaverse NFTs will need to obtain an invite code from an NFT owner to secure a Moca ID. This exclusivity adds value to the Mocaverse NFTs and creates a sense of scarcity within the ecosystem.

While specific details of the collaboration between Ubisoft and Animoca have not been disclosed yet, the Mocaverse will collaborate, support, and amplify Ubisoft's blockchain efforts. This partnership marks Ubisoft's second major collaboration announcement with a crypto gaming company this month, underscoring the company's commitment to exploring the potential of blockchain technology in the gaming industry.

Ubisoft is actively preparing for the release of Champions Tactics, its first NFT-centric game, with the first free mint expected to begin next month. The company's collaboration with Immutable, another crypto gaming company, further demonstrates its dedication to embracing the crypto gaming experience. Additionally, Ubisoft continues to work with The Sandbox, a crypto metaverse company, to expand its presence in the evolving world of blockchain-based gaming.

As the crypto gaming industry continues to grow, partnerships like the one between Animoca Brands and Ubisoft highlight the potential for collaboration and innovation within the space. By joining forces, these companies can create unique experiences for players and drive the adoption of blockchain technology in gaming. With the upcoming release of Champions Tactics and the ongoing development of the Mocaverse, it will be interesting to see how this collaboration unfolds and what it means for the future of crypto gaming.


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