Addressable, the leading growth marketing company in the Web3 space, has announced the successful closure of its second funding round this year, raising a total of $13.5 million. This latest infusion of capital will allow Addressable to further enhance its Web3 Growth Suite and expand its services to new ad networks and blockchains, solidifying its position as the category leader in Web3 growth marketing.
The strong momentum that Addressable has built in its mission to solve the Web3 Growth problem for businesses has been a key factor in reaching this significant milestone. The funding round was led by BITKRAFT Ventures, with participation from strategic investor Karatage, as well as existing investors Viola Ventures, Fabric Ventures, Mensch Capital Partners, North Island Ventures, and several other strategic investors.
Addressable's capabilities have grown significantly, now enabling the attribution of crypto wallet owners across 400,000 websites, including well-known platforms like Bloomberg, The New York Times, and Yahoo Finance. In addition, Addressable has expanded its reach to three new ad networks, including Unity, Pubmatic, and Magnite, in addition to its initial coverage of the Twitter ad network. This expansion allows Addressable to offer more comprehensive and targeted paid ad campaigns across social networks, websites, and mobile apps.
Furthermore, Addressable's 1 Click SDK Installation, which has been approved by Google and is available on Google Tag Manager, simplifies the integration process for marketers. This allows for effortless tracking of website conversions, wallet connects, and blockchain conversions. Integrations with the Twitter Pixel, DSP pixels, Mixpanel, and Google Analytics further streamline the conversion event tracking process.
Addressable remains committed to revolutionizing Web3 Growth, a commitment that becomes even more important in the current market. Tomer Sharoni, co-founder and CEO at Addressable, expressed his excitement about leading the new investment round, highlighting the evolving and expanding digital footprint of the gaming industry and the clear need for Web3 technologies.
With this latest round of funding, Addressable is well-positioned to continue its growth and innovation in the Web3 space. As the demand for Web3 marketing solutions continues to rise, Addressable's comprehensive suite of tools and services will play a crucial role in helping businesses succeed in the evolving digital landscape.
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