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Stepn x Adidas Genesis Sneakers: A New Era in Fitness

The Stepn x Adidas Genesis Sneakers Collection: A Revolutionary Partnership The fusion of the digital and physical worlds is more than a trend; it is a burgeoning reality. The recent collaboration between Stepn and Adidas exemplifies this transformative shift. With the launch of the Genesis Sneakers collection, both companies are poised to redefine the boundaries of fitness, fashion, and technology in lifestyle rewards. This partnership is not only groundbreaking but also sets the stage for future innovations in the ever-evolving landscape of fitness applications and digital assets. A New Era of Phygital Experiences Stepn, a pioneering move-to-earn FitTech app, has taken a bold leap by teaming up with a global powerhouse like Adidas. This collaboration signifies a pivotal moment in the fitness and lifestyle sector, as highlighted by Stepn CEO Shiti Manghani: Phygital Partnership : The merging of physical and digital assets marks a new direction for lifestyle rewards. Enhanced...
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Produced by Daniel Aharonoff & Mogul Media AI

Unveiling the Future of Voice Acting: SAG-AFTRA's AI Agreement with Replica Studios

As the entertainment industry continues to evolve, the recent partnership between Hollywood union SAG-AFTRA and generative AI firm Replica Studios marks a significant milestone in the regulation of AI technology in video games. This collaboration sets clear guidelines for the use of SAG-AFTRA union members' voices in games, offering both protection and opportunities for voice actors in the digital realm. Here are some key points to consider regarding this groundbreaking agreement:

Key Points:

  • Consent and Regulation: The deal allows Replica Studios to create digital replicas of actors' voices for gaming purposes, provided that the actors give their consent. This ensures that voice talent has control over the use of their AI voice double and can halt its use in future projects as needed.

  • Fair Compensation: SAG-AFTRA President Fran Drescher emphasized the importance of fair compensation and informed consent for union members. This agreement aims to protect actors' voices, likenesses, and performances by ensuring they are compensated appropriately for their work in AI-driven projects.

  • Continued Advocacy: SAG-AFTRA's efforts to address the impact of generative AI on its members' careers date back to 2018. The union has been proactive in investigating AI technology's implications for actors and has taken steps to safeguard their interests in this digital landscape.

  • Unified Support: Duncan Crabtree Ireland, SAG-AFTRA National Executive Director, noted that the union's subgroups unanimously backed the agreement with Replica Studios. This collective support underscores the importance of ensuring that game developers using the platform adhere to regulations and only employ licensed talent for voice-related training data.

The recent collaboration between SAG-AFTRA and Replica Studios represents a step forward in protecting the rights and interests of voice actors in an increasingly AI-driven industry. By establishing clear guidelines, ensuring consent, and advocating for fair compensation, this agreement sets a precedent for the responsible integration of AI technology in video games. The union's proactive approach to addressing the challenges posed by generative AI reflects its commitment to advocating for its members' well-being and professional integrity in the digital age.

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