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Stepn x Adidas Genesis Sneakers: A New Era in Fitness

The Stepn x Adidas Genesis Sneakers Collection: A Revolutionary Partnership The fusion of the digital and physical worlds is more than a trend; it is a burgeoning reality. The recent collaboration between Stepn and Adidas exemplifies this transformative shift. With the launch of the Genesis Sneakers collection, both companies are poised to redefine the boundaries of fitness, fashion, and technology in lifestyle rewards. This partnership is not only groundbreaking but also sets the stage for future innovations in the ever-evolving landscape of fitness applications and digital assets. A New Era of Phygital Experiences Stepn, a pioneering move-to-earn FitTech app, has taken a bold leap by teaming up with a global powerhouse like Adidas. This collaboration signifies a pivotal moment in the fitness and lifestyle sector, as highlighted by Stepn CEO Shiti Manghani: Phygital Partnership : The merging of physical and digital assets marks a new direction for lifestyle rewards. Enhanced...
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Produced by Daniel Aharonoff & Mogul Media AI

Exploring the Apple vs. Epic Games Antitrust Battle: Supreme Court Decision

The recent decision by the U.S. Supreme Court to not hear the Apple vs. Epic Games antitrust battle marks a significant development in the ongoing legal saga between the two tech giants. This decision effectively upholds Apple's current App Store fees and exclusivity while also allowing developers to direct users to external payment methods. Here are some key points to consider regarding this decision:

Implications of the Supreme Court's Decision:

  • The court's decision denies both Apple and Epic Games' appeals in the antitrust case.
  • Epic Games CEO Tim Sweeney expressed disappointment, stating that the battle to open iOS to competing stores and payments in the United States has been lost.
  • However, developers can now include buttons and links in iOS apps that direct users to external purchase options outside of the App Store.
  • Apple's App Store remains the sole platform for iOS users to download applications, with Apple retaining a 30% cut of in-app purchases and sales.

Background of the Legal Battle:

  • The dispute between Apple and Epic Games began when Epic sought to circumvent Apple's fees by implementing a workaround in 2020 for its popular game, Fortnite.
  • Apple responded by removing Fortnite from the App Store, leading to a legal showdown between the two companies.
  • The Ninth Circuit Court of Appeals previously ruled that Apple had violated California's Unfair Competition Law by restricting billing options for iOS apps but allowed the 30% fee to stand.

Significance of the Decision:

  • The Supreme Court's decision maintains the status quo for Apple's App Store policies, preserving its control over app distribution on iOS devices.
  • Developers now have the opportunity to direct users to alternative payment methods, potentially offering better pricing outside of Apple's ecosystem.
  • While the outcome may be disappointing for advocates of increased competition in the app market, it underscores the challenges of challenging established tech platforms in the legal arena.

In light of the Supreme Court's ruling, the landscape of app distribution and payment mechanisms on iOS devices is likely to remain unchanged for the foreseeable future.

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