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GameStop's NFT Marketplace Journey: From Launch to Closure

GameStop, the publicly traded video game retailer, made headlines recently as it announced the closure of its NFT marketplace, which supported gaming NFTs and collectibles across Ethereum scaling networks Immutable X and Loopring. The decision to wind down the platform was attributed to the ongoing regulatory uncertainties within the crypto space, as stated on the marketplace's website. Effective February 2 of this year, the NFT marketplace ceased operations, marking the end of GameStop's foray into the world of blockchain-based assets. Despite the closure, it's worth noting that the NFTs minted on blockchains remain accessible and can still be bought and sold through other marketplaces.
GameStop's Journey with NFTs:
- GameStop initially signaled its interest in NFTs back in 2021.
- In January 2022, the company hired a 20-person team to oversee its gaming NFT marketplace.
- A month later, GameStop announced a collaboration with Immutable X, utilizing its blockchain technology.
- GameStop established a $100 million fund in Immutable's IMX token as part of the partnership.
- Shortly after receiving IMX tokens, GameStop sold a significant portion of them, amounting to $47 million, on the market.
The decision to shut down the NFT marketplace comes roughly four months after GameStop announced the discontinuation of its NFT wallet, citing similar concerns regarding regulatory uncertainties in the crypto space. Interestingly, the closure of the wallet and the marketplace was not simultaneous, with GameStop opting for a staggered approach to exiting the crypto market. While the exact reasoning behind this phased shutdown remains unclear, it reflects GameStop's strategic decisions in navigating the evolving landscape of blockchain and digital assets.
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