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Stepn x Adidas Genesis Sneakers: A New Era in Fitness

The Stepn x Adidas Genesis Sneakers Collection: A Revolutionary Partnership The fusion of the digital and physical worlds is more than a trend; it is a burgeoning reality. The recent collaboration between Stepn and Adidas exemplifies this transformative shift. With the launch of the Genesis Sneakers collection, both companies are poised to redefine the boundaries of fitness, fashion, and technology in lifestyle rewards. This partnership is not only groundbreaking but also sets the stage for future innovations in the ever-evolving landscape of fitness applications and digital assets. A New Era of Phygital Experiences Stepn, a pioneering move-to-earn FitTech app, has taken a bold leap by teaming up with a global powerhouse like Adidas. This collaboration signifies a pivotal moment in the fitness and lifestyle sector, as highlighted by Stepn CEO Shiti Manghani: Phygital Partnership : The merging of physical and digital assets marks a new direction for lifestyle rewards. Enhanced...

GameStop's NFT Marketplace Journey: A Comprehensive Review

Less than three years after first hinting at its interest in NFTs, GameStop is now abandoning its NFT marketplace. The game retailer, which originated as a U.S.-based brick-and-mortar operation in 1984, has faced challenges in sustaining profitability. While GameStop did achieve profitability in late 2022, this milestone came after significant company-wide layoffs and a strategic withdrawal from certain European markets. Let's delve into the trajectory of GameStop's NFT aspirations:

Rise and Fall of GameStop's NFT Plans:

  • In April 2021, a GameStop job listing for a blockchain security analyst indicated the retailer's intentions for an NFT push.
  • A fintech recruiter noted that GameStop's focus on security hinted at a substantial venture in the crypto space.
  • By May 2021, GameStop hinted at its blockchain project through a simplistic landing page, signaling ongoing recruitment efforts.
  • The landing page contained subtle clues, including a link to a GameStop Ethereum smart contract associated with Immutable's Gods Unchained card game.
  • In January 2022, GameStop formally established its blockchain department, recruiting 20 employees dedicated to its crypto initiatives.
  • The announcement led to a 31% surge in GameStop's stock value, reflecting investor optimism in the company's crypto prospects.
  • In February 2022, GameStop unveiled a $100 million grant fund in collaboration with crypto startup Immutable, offering IMX token disbursements to developers for NFT releases on Immutable X blockchain.
  • GameStop revealed its intention to utilize Immutable X blockchain for its forthcoming NFT marketplace, which also integrates Loopring, an Ethereum scaling network.

Despite the initial momentum and strategic partnerships, GameStop's decision to discontinue its NFT marketplace marks a significant pivot in its crypto strategy. This shift underscores the complexities and challenges companies face when navigating the rapidly evolving digital asset landscape.

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