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Stepn x Adidas Genesis Sneakers: A New Era in Fitness

The Stepn x Adidas Genesis Sneakers Collection: A Revolutionary Partnership The fusion of the digital and physical worlds is more than a trend; it is a burgeoning reality. The recent collaboration between Stepn and Adidas exemplifies this transformative shift. With the launch of the Genesis Sneakers collection, both companies are poised to redefine the boundaries of fitness, fashion, and technology in lifestyle rewards. This partnership is not only groundbreaking but also sets the stage for future innovations in the ever-evolving landscape of fitness applications and digital assets. A New Era of Phygital Experiences Stepn, a pioneering move-to-earn FitTech app, has taken a bold leap by teaming up with a global powerhouse like Adidas. This collaboration signifies a pivotal moment in the fitness and lifestyle sector, as highlighted by Stepn CEO Shiti Manghani: Phygital Partnership : The merging of physical and digital assets marks a new direction for lifestyle rewards. Enhanced...
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Produced by Daniel Aharonoff & Mogul Media AI

B3 to Launch Night Trading Sessions with Bitcoin ETFs and Ibovespa Futures: A Game-Changer in Brazil's Financial Markets

Brazil's main stock exchange, B3, is set to introduce night trading sessions later this year, featuring Bitcoin ETFs and Ibovespa futures. This move comes in response to the growing demand from individual investors for more flexible trading options. Extending trading hours until 9:45 PM local time will allow investors to engage in trading activities outside of regular market hours, catering to those who prefer to trade at the end of the day. The inclusion of Bitcoin ETFs and Ibovespa ETFs, which mirror the U.S. S&P 500, demonstrates B3's commitment to providing a diverse range of investment opportunities.

Testing the Waters

  • B3 President, Gilson Finkelsztain, highlighted the perceived pent up demand for night trading sessions during a recent press conference.
  • Finkelsztain emphasized that this initiative is a test to evaluate its impact on costs, risks, and liquidity.
  • The potential extension of normal trading sessions by an additional hour indicates B3's strategic goal to enhance liquidity further.

Brazil's Financial Evolution

  • Brazil has been at the forefront of cryptocurrency adoption, boasting the most crypto ETFs in the Americas.
  • The approval of Brazil's first crypto ETF, HASH11, in 2021 set a precedent in the region, showcasing the country's progressive approach to digital assets.
  • In comparison, the United States only recently approved its first spot Bitcoin ETF in January 2023, with no current applications for spot crypto ETFs featuring alternative cryptocurrencies.

Embracing Digital Innovation

  • The integration of digital assets into traditional financial structures is gaining momentum in Brazil.
  • Major Brazilian banks and brokers are actively exploring blockchain and crypto-oriented business models.
  • Institutions like Itaú, Brazil's largest private bank, and Nubank, the country's largest digital bank, are venturing into tokenized assets and native cryptocurrencies like Nucoin.

In conclusion, B3's decision to introduce night trading sessions with Bitcoin ETFs and Ibovespa futures reflects a broader shift in Brazil's financial landscape towards embracing digital assets. With increasing interest in cryptocurrency and innovative financial solutions, Brazil is positioning itself as a leader in the digital economy, setting the stage for further advancements in the sector.

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