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Stepn x Adidas Genesis Sneakers: A New Era in Fitness

The Stepn x Adidas Genesis Sneakers Collection: A Revolutionary Partnership The fusion of the digital and physical worlds is more than a trend; it is a burgeoning reality. The recent collaboration between Stepn and Adidas exemplifies this transformative shift. With the launch of the Genesis Sneakers collection, both companies are poised to redefine the boundaries of fitness, fashion, and technology in lifestyle rewards. This partnership is not only groundbreaking but also sets the stage for future innovations in the ever-evolving landscape of fitness applications and digital assets. A New Era of Phygital Experiences Stepn, a pioneering move-to-earn FitTech app, has taken a bold leap by teaming up with a global powerhouse like Adidas. This collaboration signifies a pivotal moment in the fitness and lifestyle sector, as highlighted by Stepn CEO Shiti Manghani: Phygital Partnership : The merging of physical and digital assets marks a new direction for lifestyle rewards. Enhanced...

EU's Anti Money Laundering Package: Impact on Crypto Firms' Due Diligence

The EU Council and Parliament have reached a provisional agreement on aspects of an anti-money laundering (AML) package that will impact the crypto sector. This agreement will enforce stricter due diligence requirements on crypto firms, aiming to enhance transparency and combat illicit financial activities. Here are the key points of the provisional agreement:

Stricter Due Diligence Requirements

  • Crypto asset service providers (CASPs) will need to conduct due diligence on customers involved in transactions of €1,000 or more.
  • Enhanced due diligence will be required for cross-border correspondent relationships to mitigate risks.
  • Businesses must identify and verify individuals conducting occasional cash transactions between €3,000 and €10,000.

Measures to Mitigate Risks

  • The rules will address risks related to transactions with self-hosted wallets.
  • An EU-wide maximum limit of €10,000 for cash payments aims to deter money laundering activities.

This provisional agreement is part of the EU's sixth Anti Money Laundering directive and the EU single rulebook regulation. Lead MEP Luděk Niedermayer highlighted the importance of closing existing loopholes and ensuring quick and effective data processing in the digital age. If approved by the European Parliament, these rules will be formally adopted and published in the EU's Official Journal. The ongoing efforts to regulate the crypto sector, including the recent Markets in Crypto Assets (MiCA) legislation, demonstrate the EU's commitment to establishing a unified regulatory framework across its member states.

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