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Stepn x Adidas Genesis Sneakers: A New Era in Fitness

The Stepn x Adidas Genesis Sneakers Collection: A Revolutionary Partnership The fusion of the digital and physical worlds is more than a trend; it is a burgeoning reality. The recent collaboration between Stepn and Adidas exemplifies this transformative shift. With the launch of the Genesis Sneakers collection, both companies are poised to redefine the boundaries of fitness, fashion, and technology in lifestyle rewards. This partnership is not only groundbreaking but also sets the stage for future innovations in the ever-evolving landscape of fitness applications and digital assets. A New Era of Phygital Experiences Stepn, a pioneering move-to-earn FitTech app, has taken a bold leap by teaming up with a global powerhouse like Adidas. This collaboration signifies a pivotal moment in the fitness and lifestyle sector, as highlighted by Stepn CEO Shiti Manghani: Phygital Partnership : The merging of physical and digital assets marks a new direction for lifestyle rewards. Enhanced...

Endless Clouds Collaborates with Immutable to Launch Treeverse and Capsule Heroes on zkEVM Blockchain

excited to work with Immutable to launch their upcoming games, Treeverse and Capsule Heroes, on Immutable's anticipated zkEVM blockchain. This collaboration aims to leverage the benefits of blockchain technology to enhance player experiences and introduce new possibilities in the gaming industry. Here are some key points regarding this partnership:

Key Points:

  • Games: Treeverse and Capsule Heroes will offer alpha and beta early access launches on Immutable's zkEVM blockchain.

  • Immutable Passport: Players can use Immutable's single sign-on crypto wallet, Immutable Passport, for seamless access to the games.

  • Blockchain Choice: Endless Clouds founder, Loopify, mentioned that they chose Immutable's zkEVM based on its security, low fees, scalability, and overall alignment with the studio's requirements.

  • Future Plans: The studio plans to incorporate in-game NFT assets in both games, emphasizing player ownership without limiting the gameplay experience for non-NFT owners.

  • Partnership: Loopify described the collaboration as a direct partnership in terms of bringing the app to the blockchain and an indirect partnership in supporting the blockchain gaming industry as a whole.

  • Immutable's Perspective: Robbie Ferguson, President and co-founder of Immutable, expressed excitement about the collaboration, highlighting the potential for a promising future for the games and the broader blockchain gaming industry.

By leveraging Immutable's zkEVM blockchain and focusing on player ownership through NFT assets, Endless Clouds aims to deliver innovative gaming experiences while contributing to the growth and maturation of the blockchain gaming sector. This partnership signifies a step forward in combining traditional gaming elements with blockchain technology to create engaging and immersive gameplay experiences.

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