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Stepn x Adidas Genesis Sneakers: A New Era in Fitness

The Stepn x Adidas Genesis Sneakers Collection: A Revolutionary Partnership The fusion of the digital and physical worlds is more than a trend; it is a burgeoning reality. The recent collaboration between Stepn and Adidas exemplifies this transformative shift. With the launch of the Genesis Sneakers collection, both companies are poised to redefine the boundaries of fitness, fashion, and technology in lifestyle rewards. This partnership is not only groundbreaking but also sets the stage for future innovations in the ever-evolving landscape of fitness applications and digital assets. A New Era of Phygital Experiences Stepn, a pioneering move-to-earn FitTech app, has taken a bold leap by teaming up with a global powerhouse like Adidas. This collaboration signifies a pivotal moment in the fitness and lifestyle sector, as highlighted by Stepn CEO Shiti Manghani: Phygital Partnership : The merging of physical and digital assets marks a new direction for lifestyle rewards. Enhanced...

El Salvador's Bitcoin Dilemma: Government Enthusiasm vs. Public Skepticism

El Salvador's Government Struggles to Gain Public Support for Bitcoin

In a surprising turn of events, El Salvador, known for its enthusiastic embrace of Bitcoin, has faced a significant decline in cryptocurrency payments despite the government's strong promotion efforts and the surge in Bitcoin's price. According to the Central Bank of El Salvador, remittances from Salvadorans living abroad to their local relatives, known as "remesas," dropped to $82.93 million in 2023 from $116.4 million in 2022. This decline starkly contrasts with the historical high of $8,181.8 million in all forms of family remittances, showing a 4.6% increase from the previous year. Additionally, Salvadorans sent over $30 million less in crypto compared to the previous year, with only 1% of total remittances being made in crypto throughout 2023, a decrease from the 1.7% recorded in 2022.

Government's Efforts and Public Response

  • Under President Nayib Bukele's leadership, El Salvador has aggressively promoted Bitcoin, collaborating with key figures in the crypto space and major exchanges like Binance and Bitfinex.
  • Despite these efforts and being the first country to declare Bitcoin as legal tender, the public's adoption of Bitcoin remains low, with a recent survey indicating that 88% of the population did not use the cryptocurrency in 2023.
  • Interest in crypto appears to be waning over time, indicating a lack of enthusiasm among Salvadorans for Bitcoin.

Lack of Transparency Raises Concerns

  • The financial strategies of the Bukele administration, particularly regarding Bitcoin, have been met with controversy and skepticism.
  • The undisclosed methodology of Bitcoin purchases, the country's actual Bitcoin holdings, and wallet addresses have raised concerns about transparency and accountability in El Salvador's crypto initiatives.
  • These opaque practices have contributed to a tense political atmosphere in the country, where Bukele's control over the government has led to accusations of authoritarian tendencies.

El Salvador's journey with Bitcoin highlights the challenges of aligning governmental priorities with public sentiment, underscoring the importance of transparency and public engagement in shaping financial policies.

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