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Stepn x Adidas Genesis Sneakers: A New Era in Fitness

The Stepn x Adidas Genesis Sneakers Collection: A Revolutionary Partnership The fusion of the digital and physical worlds is more than a trend; it is a burgeoning reality. The recent collaboration between Stepn and Adidas exemplifies this transformative shift. With the launch of the Genesis Sneakers collection, both companies are poised to redefine the boundaries of fitness, fashion, and technology in lifestyle rewards. This partnership is not only groundbreaking but also sets the stage for future innovations in the ever-evolving landscape of fitness applications and digital assets. A New Era of Phygital Experiences Stepn, a pioneering move-to-earn FitTech app, has taken a bold leap by teaming up with a global powerhouse like Adidas. This collaboration signifies a pivotal moment in the fitness and lifestyle sector, as highlighted by Stepn CEO Shiti Manghani: Phygital Partnership : The merging of physical and digital assets marks a new direction for lifestyle rewards. Enhanced...

Mastercard Launches NFT Trivia for Champions League

Mastercard Launches NFT-Powered Soccer Trivia Game for UEFA Champions League

In an exhilarating move that merges the realms of technology and sports, Mastercard has unveiled an innovative NFT-powered soccer trivia game for the 2023-2024 UEFA Champions League tournament. This initiative not only provides fans with an opportunity to showcase their football knowledge but also offers a chance to win coveted match tickets, enriching their experience of one of the world’s most prestigious sporting events.

Game Mechanics and Participation

The trivia game will kick off 30 minutes before Tuesday night UEFA Champions League matches, beginning February 13. Here’s how it works:

  • Branded NFT Passes: Participants can collect NFT passes through Mastercard’s new Pass to Priceless platform.
  • Minting on Polygon: These NFT passes are minted on Polygon, an Ethereum scaling network, ensuring a secure and efficient gaming experience.
  • Trivia Questions: Players will answer questions related to Champions League history and statistics.
  • Leaderboard Competition: Winners from each round will earn match tickets as they ascend a season-long leaderboard.

Grand Prize and Final Rounds

The competition will culminate after the April 30 semi-finals, where the top player on the leaderboard will earn the ultimate reward: tickets to the Champions League Final at Wembley Stadium in London.

Collaboration with MoonPay

This exciting venture is supported by MoonPay, a prominent crypto payments firm, which developed the underlying technology for Mastercard’s NFT-driven experience. MoonPay’s Otherlife creative agency played a crucial role in bringing this concept to life, reflecting the growing synergy between traditional finance and the burgeoning Web3 landscape.

Mastercard’s Commitment to Fans

Beatrice Cornacchia, Mastercard’s Executive Vice President of Marketing and Communications in Europe, expressed the company’s enthusiasm for this initiative, stating, “As a UEFA Champions League partner of 30 years, we know first-hand the unwavering passion that football fans have for the game, so we’re excited to leverage our Web3 platform, Pass to Priceless, to put their passion and knowledge to the ultimate test.”

Scope of Participation

The trivia contest will be accessible to Mastercard cardholders across several countries, including:

  • United States
  • United Kingdom
  • France
  • Spain
  • Brazil

The game is set to run until the final match on June 1, providing ample opportunity for fans to engage and compete.

In an era where technology continues to redefine how fans interact with sports, Mastercard’s NFT-powered trivia game stands out as a pioneering initiative. By blending the excitement of soccer with the interactive potential of blockchain technology, Mastercard not only enhances the fan experience but also solidifies its commitment to innovation in the sports industry.

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