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The Stepn x Adidas Genesis Sneakers Collection: A Revolutionary Partnership The fusion of the digital and physical worlds is more than a trend; it is a burgeoning reality. The recent collaboration between Stepn and Adidas exemplifies this transformative shift. With the launch of the Genesis Sneakers collection, both companies are poised to redefine the boundaries of fitness, fashion, and technology in lifestyle rewards. This partnership is not only groundbreaking but also sets the stage for future innovations in the ever-evolving landscape of fitness applications and digital assets. A New Era of Phygital Experiences Stepn, a pioneering move-to-earn FitTech app, has taken a bold leap by teaming up with a global powerhouse like Adidas. This collaboration signifies a pivotal moment in the fitness and lifestyle sector, as highlighted by Stepn CEO Shiti Manghani: Phygital Partnership : The merging of physical and digital assets marks a new direction for lifestyle rewards. Enhanced...

Backed: Transforming Tokenization for Financial Institutions

Backed: Pioneering the Future of Tokenized Real-World Assets

In an era where the convergence of traditional finance (TradFi) and decentralized finance (DeFi) is becoming increasingly palpable, Backed stands at the forefront of this revolution. Recently, the company announced the launch of a comprehensive suite of services aimed at providing tokenization solutions specifically tailored for financial institutions. This initiative not only addresses the technological aspects of tokenization but also places a significant emphasis on compliance and trust—elements that are crucial in today’s financial landscape.

Understanding the Need for Tokenization

The current landscape of tokenization solutions often leans heavily on technological innovation, frequently overlooking the essential components of compliance and trust. Backed recognizes that financial institutions approach them not just for their technological prowess but also for their understanding of the complexities involved in tokenizing private funds and products.

Key Takeaways:

  • Focus on Compliance and Trust: Addressing the critical gaps in existing tokenization solutions.
  • Institutional Demand: Growing interest from financial institutions for tokenized offerings.
  • Guidance Through the Process: A commitment to assist institutions every step of the way in their digital asset journey.

Adam Levi, co-founder of Backed, articulates the vision succinctly: “Our mission is to bridge the gap between TradFi and DeFi by providing a flexible, efficient, and secure tokenization platform that streamlines the process and unlocks the full potential of the blockchain.”

Innovative Offerings from Backed

Backed's suite of services includes several innovative solutions aimed at streamlining the tokenization process:

Tokenized Trackers

  • Custom Issuance: Represents individual publicly traded securities or thematic baskets.
  • Efficiency: The token creation process is expedited, delivering blockchain-ready products in mere weeks.

Tokenized Actively Managed Certificates (AMCs)

  • Blockchain Representation: These tokens encapsulate investment strategies directly on the blockchain.
  • Streamlined Settlement: Facilitates verifiable ownership, enhancing the asset management landscape.

Comprehensive Tokenization Platform

  • All-in-One Solution: A platform designed for funds and financial institutions to create, manage, and distribute tokenized investment products.
  • Market Accessibility: Tokenization is poised to enhance market access for a broader range of investors, fostering truly global markets.

The Broader Implications of Tokenization

Tokenization has garnered significant attention in the global financial community. Larry Fink, CEO of BlackRock, emphasizes that “the next step going forward will be the tokenization of financial assets,” predicting that every stock and bond will eventually exist as a tokenized asset. This shift is expected to bring several advantages:

  • Improved Efficiency and Transparency: Streamlining financial transactions to reduce friction.
  • Cost Reduction: A report from FinPlanet, Cashlink, and Porsche Consulting estimated that tokenization could lead to an 85% reduction in costs associated with traditional financial processes.

For those interested in exploring this evolving landscape further, the following resources provide valuable insights:

About Backed

Based in Switzerland, Backed excels in bringing real-world assets on-chain. The company specializes in issuing permissionless tokens that are fully collateralized by real-world assets such as stocks or ETFs, ensuring compliance with the Swiss DLT Act. Their focus on institutional clients underscores their commitment to blending TradFi with DeFi seamlessly.

As the tokenization landscape continues to evolve, Backed is well-positioned to lead the charge, advocating for a future where financial assets are not just digitized but transformed into a more efficient, transparent, and accessible global marketplace. For a deeper understanding of the impact of tokenization, consider exploring:

The potential for unlocking new financial opportunities through tokenization is immense, and as the market continues to mature, it will be exciting to witness the innovations that emerge. To further enhance your knowledge on this topic, consider:

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