An open interoperable metaverse has the potential to revolutionize the gaming industry, allowing for new opportunities and experiences for both developers and players alike. During a recent NFTUK event in London, Animoca Brands CEO Robby Yung highlighted the concept of Web3 games carrying out DeFi style vampiric attacks to reach other titles' audiences. Yung explained that interoperability between games through the use of NFTs could enable a newer title to create a user acquisition funnel, drawing over users from a more established game. This approach could benefit both developers and players, creating a virtuous cycle where the newer game provides additional utility for assets from the established game.
Interoperability in Gaming
Yung's example of a racing game using NFTs to represent cars illustrates the potential of interoperability between games. He suggested that if a racing game with a large player base exists, an indie developer could create another racing game and utilize the concept of a vampiric attack to attract players from the established game. By providing interoperability and creating utility for assets from the original game, the newer title can entice players to at least try what it has to offer. While some players may choose to stay, others may return to the original game. Nonetheless, this approach can be leveraged as part of a user acquisition funnel, drawing in new players and expanding the community.
A Virtuous Cycle in Gaming
In contrast to the negative connotations associated with vampiric attacks in the world of decentralized finance (DeFi), Yung suggested that in gaming, it can be more of a virtuous cycle. If players from an established game venture into a newer game and enjoy using their existing assets, the newer game can provide additional utility for those assets. Yung emphasized the importance of having a royalty infrastructure in place to ensure that the creators of the assets receive their due benefits when transactions involving those assets occur in the future. This approach not only benefits the players by enhancing their gaming experiences but also rewards the creators for their contributions.
The Challenges of Achieving Interoperability
Yung acknowledged that achieving interoperability between games is a challenging task. He emphasized the need for developers to collaborate and create a community-led snowball effect. Projects such as the Open Metaverse Alliance, of which Animoca Brands is a founding member, aim to facilitate collaboration and drive progress in this area. By working together, developers can overcome the technical obstacles and establish a metaverse where games can seamlessly interact and share assets.
Drawing Mainstream Gamers into the Web3 Ecosystem
In the short term, Animoca Brands is focused on drawing mainstream gamers into the Web3 ecosystem. Yung mentioned that the company aims to abstract the complexities of Web3 technology to the background, allowing gamers to enjoy the benefits without the need for extensive knowledge or technical expertise. By making the Web3 experience more accessible and user-friendly, Animoca Brands hopes to bridge the gap between traditional gaming and the emerging world of blockchain and NFTs.
In conclusion, the concept of an open interoperable metaverse holds great potential for the gaming industry. By enabling Web3 games to carry out vampiric attacks and create user acquisition funnels through interoperability and the utilization of NFTs, developers can attract new players and provide additional utility for existing assets. While achieving interoperability poses challenges, collaboration and community-led efforts can lead to progress in this area. Ultimately, the goal is to draw mainstream gamers into the Web3 ecosystem by making the technology more accessible and user-friendly. Through these efforts, the gaming industry can embrace the future of blockchain and NFTs, creating a vibrant and interconnected metaverse for players to explore and enjoy.
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